Find and Select Packages

Since inception of INDABA, the exhibition has seen a number of repeat, loyal local and international visitors/buyers attending the show. In the past, these visitors/buyers have been given a club member status with no obvious benefits which sets them apart from first time visitors. Witch & Wizard Creative has embarked on a Loyalty Programme that rewards loyal visitors. The rewards may not be seen as substantial on paper, however a quiet area to put up ones feet, have a cup of coffee, catch up on some reading and have a quiet moment during the bustle of the exhibition is most appreciated. The lounge is frequented by media, local and international buyers who are key stakeholders and decision makers. INDABA would like to offer sponsors massive exposure by partnering with them and subsidise the loyalty club programme. The lounge is home to members of the media, hosted buyers and loyal INDABA members.

This package is a perfect platform for a sponsor to generate significant brand visibility and awareness to the international and local media. The Media Centre is used by over 500 media who find stories, upload it to their respective Media Houses and also use this centre to conduct interviews.

The Media Centre comes fully equipped with printers, desktops, fax, photo desks and full high speed Wi-Fi capabilities.

This is the hub of activity, a melting pot of stories in different languages and in most instances, considered the heart if INDABA.

This opportunity will be a constant reminder to visitors, exhibitors and media of your company’s presence at INDABA – this location offers sponsors massive exposure as it hosts traffic from all entrances into the various ICC halls and courtyards. Space is limited and will be given on a first come first serve basis.

This opportunity will be a constant reminder to all visitors / exhibitors and media of your company’s presence at INDABA.

The restaurant is located in the busiest exhibition areas and is frequented by around 70% of all delegates. It is a full sit down buffet restaurant where delegates will have the opportunity to read information provided to them and notice the sponsors branding. Should a sponsor wish to get a message across, launch a new product etc. this will be the ideal location.

This opportunity will be a constant reminder to all visitors, exhibitors and media of your company’s presence at INDABA – located in an open area covered by a canopy of trees, this space is flanked by two main exhibition spaces.

The courtyard is the hub of activity throughout the exhibition. It acts as a thoroughfare between the two exhibition spaces and a dining and meeting area for 60 % of all delegates.

Branding opportunities are immense with visibility and traffic here being the most intense, than in any other public space throughout the exhibition.

This opportunity will be a constant reminder to all visitors, exhibitors and media of your company’s presence at INDABA – This courtyard provides a second walkway between the ICC and the DEC. The area is one of the high visibility and is used by the minister during his walkabout.

Branding can deliver the impact that is desired as it can be visible from both the ICC as well as the walkabout road.

This is an incredibly large, pretty, open air grass area which has been used very cleverly in the past. This area proved to be very effective as it is visible from the ICC where 60% of all exhibitors are placed. It is also visible from the Loyalty Lounge, Media Centre and Walnut Road.

The Outer Limits Restaurant is located in the heart of the DEC and is a popular eating area with delegates who are too busy to venture out as they have limited free time between meetings. The Branding opportunities are quite effective, as sponsors have access to a captive audience for 4 days. Branding napkins, menus, table cloths, banners…are all options a sponsor can explore in this area.

On the first floor next to the Media Centre, the Internet café and Business Centre is co-located right next to the Media Centre for optimal visibility. This area is frequented by exhibitors, visitors and media who are able to log onto the internet, print, photocopy and fax. The sponsor will have branding rights in these areas.

On the first floor in the DEC hall 2, this area overlooks the entire exhibition hall, giving a sponsor visibility because of the height and optimal exposure based on the sqm of branding space. A private area which is used to create an upmarket lounge/relaxation environment where meeting can be conducted and VIP clients are entertained. The sponsor will have full branding rights in this area.

This is a very prestigious function and a sponsor is to take the full branding and naming rights for the event. Since 2014 will be the award ceremony’s inception year, the first sponsor will have the opportunity to own the event over the next 2 years.

The ceremony is scheduled to take place on the third day of the event in the ICCD Auditorium. It will take place as an evening function where snacks and drinks will be served. It will be attended by two representatives from each exhibitor stand (by invitation only) and a total of approximately 1200 guests. The exhibition stands will be judged and awarded by the Exhibition Association of South Africa (EXSA) and attended by senior representatives from the INDABA Bid Parties and South African Tourism.

An opportunity exists for a sponsor who wants to display material or products. This space is located right next to the main walkway between the ICC and the DEC. No catering or serving of drinks will take place in this area.

This area is used as a passage from the outside into the DEC Hall 2, creating walk through traffic. It is an excellent space which was used very effectively in the past with the sponsor branding and taking ownership of the space. An opportunity exists for a sponsor who is interested in attaining Government as a target market.

The DEC is reserved for exhibitors hosted by national, provincial tourism departments and local government (municipalities).

The sponsor will be allowed to set up this area with draping (which must be fire retarded) and limited furniture. This is however not included and is for your own expense. The sponsor will also have branding rights in this area, while all branding will be for the sponsor’s own account. The sponsor can also use the space to set up lap tops, display products and cater for interactive participation with the visitors.

Your organisation will gain massive exposure from the branding of the Digital Touch Screens. These are strategically located near the ICCD hall entrances and the DEC entrances. The sponsor can be sure that whenever visitors / media view the digital maps, the sponsor’s name, logo and stand details will be the first they see. All sign designs and production will be done by Witch & Wizard Creative at no additional cost to your organisation.

Each exhibiting company at INDABA will receive 2 lead pads and 2 pens on arrival of the first day at their stands. In addition all information booths will be stock with lead pads and pens should anyone need. 4800 lead pads and pens have to be produced and branded with the sponsors logo. All design, production and manufacture to be provided and supplied by the sponsor.

Your organisation will gain massive exposure by co-branding the INDABA host/hostess shirts. Approximately 100 people will be employed by INDABA to act as hosts and hostesses all over and for the entire duration of the exhibition. Their roles will include managing the registration desks, the information booths, acting as porters, replenishing the brochure stands, waitrons and general assistance to the INDABA team. The printing design and manufacturing for 600 shirts will be required. Your organisation will have the right to co brand the shirts together with South African Tourism (SAT).

Cost for printing and design of the shirts are included in the shirt banding package amount.

Design and printing of the shirts will be done by Witch and Wizard Creative.

There are a limited number of main hall entrances available to be branded in either the ICCD (Halls 2, 3, 4) or DEC (Halls 1, 2) allowing exhibitors to increase their visibility and exposure. The hall branding includes limited entrances landscaped with plants, limited furniture and pull up banners (all production and manufacture – sponsor to provide).

This is a prime location which is in high demand. Hall 3 foyer boasts a high traffic flow which in turn will provide your organisation with maximum brand awareness and exposure for the duration of the show. This is 5x5 sqm space where a shell scheme stand can be erected. It is important that the sponsor arrange for a site visit in order to plan the stand design. There is a pillar (height: 2.9m and diameter: 30cm) in the centre of the allocated space which the sponsor will have to take into consideration.

The basement area off the ICCD is a parking zone for exhibitors’ vehicles and VIP guests of INDABA. This is a high traffic zone of the ICCD and therefore the pillar branding will gain huge exposure. These pillars are located in the main walkway which leads from the basement into the lower foyer of the ICCD, just before you would get to the escalators.

Six (6) information booths are strategically located in high traffic areas at INDABA. Your organisation will enjoy branding on all facing panels of the information booths. All booth designs (excluding graphics) and production will be done by Witch & Wizard Creative at no additional cost to your organisation.

Magazines/Newspapers can be distributed free to exhibitors/visitors included in a stand next to four (4) information booths. Two strategically stands placed in the ICCD and two stands placed in the DEC - anything from an A3, A5 to A4 will be permitted. Exact location of the stands to be announced and must adhere to the venue safety and security regulations. ICCD Fire Chief and Risk Manager to approve location.

An exciting opportunity exists to brand the brochure stands placed next to four information booths. Two strategically brochure stands placed in the ICCD and two brochure stands placed in the DEC. Your organisation will have the right to brand all available panels on the stand. Your organisation will also have the right to fill the entire top shelf with their own brochures.

Insertion of your own brochures into all bags distributed free to the media on arrival at INDABA registration – anything from an A5 to A4 with a maximum of 24 pages will be permitted. A sample brochure would need to be delivered to the organisers one month prior for quality approval. Once confirmed, 600 brochures need to be delivered to the Witch & Wizard Creative Offices for collation and wrapping. A maximum of five sponsor brochures will be inserted. (No News Print will be accepted).

A wide variety of online advertising banners are available for high visibility at www.indaba-southafrica.co.za. These banners are available on a section specific or global website basis. The INDABA website receives in excess of 6 million hits a year from local and international traffic.

Website Footer –
On this website landing page, sponsors can be given more exposure by having their logo on the website footer, which is visible on all web pages.

Trade Catalogue –
Online Photo Profile Package
– includes a logo, company profile and single image online & hyperlink (Exhibitor Trade Catalogue Landing Page)

A sponsor entry on the trade catalogue consists of a single image, company name with website link, logo and a 50 word company profile.
www.indaba-southafrica.co.za/exhibitor/catalogue.aspx

Zones Advertisements
The zones are only accessible to registered INDABA Exhibitors, Visitors and Media. There are two options available (at the top and below the navigation on the left hand side) for each of the following distinct user sections on the website:

1. Exhibitor Zone
2. Visitor Zone
3. Media Zone

This 300 page digital (DVD) guide on INDABA 2013 is freely distributed to everyone attending the exhibition. This catalogue has proved to be a successful annual advertising medium used by international visitors and exhibitors. Picture profiles for exhibitors are the entry point for advertising to enhance your own profile while quarter, half and full page adverts are also available.

Visitors to the exhibition use the INDABA Business Planner extensively. This booklet contains all events, meeting schedule and relevant information i.e. shuttle schedule / emergency numbers etc. and is distributed in all brochure stands next to the information booths.

Every month, confirmed exhibitors will receive two newsletters keeping them updated and informed as to what is important for INDABA 2013. The sponsor will be able to brand the bottom footer of the newsletter. Material to be supplied by the sponsor.

Pocket maps easy fold site plans are produced and made available on the brochure stands and at all the information booths. These pocket maps include an alphabetical list of all exhibitors and offer 8 advertising panels, each A6 in size – based on a first come first serve basis. Limited to 8 advertisers.

A very limited number of public address announcements are made during the exhibition. All events and functions are advertised and announced on the INDABA screens strategically located around the exhibition.

A sponsor also has the option have their advert, run on 4 x plasma screens, strategically located at each of the main hall entrances.

Advertising slots available in 5 sec, 15 sec and 30 sec adverts, static or animated video (without audio).

Since the 2010 Soccer World Cup national pride is still extremely high. The Tourism Sector has seen massive growth and the best marketing opportunity ever, will result in an increasing flow of tourists for years to come. An opportunity exists for a company to co-sponsor the INDABA Networking Golf day and gain massive exposure.

The Co-sponsor will be the Naming Sponsor of The INDABA Networking Golf Day which adds an essential element to the show. This event is an annual “must play” event on the tourism calendar and it reaches it’s 8th year in 2014. SA Tourism has indicated their desire to develop this into one of the top sporting events in the country.

The Jenna Clifford-designed floating trophy will be presented to the winners. Jenna Clifford is South Africa’s premier designer and many winners of the country’s top sporting competitions walk off the podium with a Clifford piece tucked under their arm.

The 2014 INDABA Networking Golf Day and Gala Dinner is a great opportunity for the co-sponsor to expand it’s position within the Tourism Industry. The networking opportunities enable delegates to interact with local and global peers on the golf course, arguably the finest venue to build relationships.

A number of opportunities exist for organisations to sponsor a hole during the INDABA Networking Golf Day. Sponsors will get the opportunity to brand the hole of their choice with banners and other promotional items suitable for an outdoor area. The sponsor’s logo will appear on the INDABA Golf Day Website. Mention of every hole sponsor will be made in the Golf Digest special edition on the INDABA Networking Golf Day which will be distributed to all 13 000 INDABA visitors. Including a Four Ball.

Opportunities exist for corporates to place branded goodies inside the tog bags for example golf balls, pens, biltong, water, sunscreen etc.

In addition they can also sponsor prizes at no cost other than the prize itself ex. accommodation vouchers, wine, glasses, etc.